Strategy & Purpose

A goal without a plan is just a wish. — Antoine de Saint-Exupéry

Strategy paper? Check! But beware: A good strategy does not automatically guarantee success for your company. Success sets in when all involved truly understand and buy into the strategy.

We moderate and manage strategy processes - from clarification within management teams to translation of said strategy across all levels. It should be clear down to each and every last person where and how they can contribute to their company's strategy and therefore, success. In this way, we not only anchor the strategy and fully exploit the potential of a company, but also motivate everyone to contribute themselves and their ideas. Oftentimes, this leads to surprising and innovative results. That's why we call it Strategy Cascade.

However, strategy alone is usually not enough. In successful companies, all employees have an immediate answer when asked about the “why” of their employer. They have a purpose, a guiding star that gives meaning and sets direction: What role does a company play in society? Together with the communication experts we help companies to develop and define their purpose, to pen a gripping story, to transfer this into the company's DNA and to communicate actively and credibly - both internally and externally. This is essential - not only for corporate culture and employee loyalty, but also for employer branding and the search for new talents. And last but not least, keeping existing customers loyal and acquiring new customers is much easier with a meaningful mission purpose.

Purpose Workshop (Hands-on purpose development to inspire your employees and clients)

Our NEOFAKTUR expert for strategy & purpose: Julia von Dewitz & Merle von Oppen

Julia von Dewitz    Merle von Oppen

In real life, strategy is actually very straightforward. You pick a general direction and implement like hell. — Jack Welch